When it comes to toilet paper, it’s a daily essential we rarely think about—until we run out. But here’s the crux: that humble roll can leave a massive environmental impact. Traditional toilet paper production decimates millions of trees annually.
Luckily, Who Gives A Crap (WGAC) gives a, well, crap about the planet. They offer the best 100% recycled toilet paper, proving that sustainability doesn’t have to take a back seat, even in the bathroom. And yes, we’re here to talk about toilet paper because every sheet counts.
Who Gives A Crap: A Company That Truly Cares
Who Gives A Crap is a purpose-driven company donating 50% of profits to global sanitation initiatives, proving that toilet paper can change the world.
WGAC isn’t just about wiping responsibly—it’s about changing the world, one roll at a time. Founded with a mission to improve global sanitation, the company donates 50% of its profits to clean water and toilet initiatives. So far, they’ve raised over $12.5 million for projects that tackle sanitation issues and reduce waterborne diseases.
Their eco-friendly ethos doesn’t stop there. WGAC is a B Corp™ Certified company, meaning their environmental and social impact is top-notch. They’re also FSC Certified, ensuring responsible sourcing, and their carbon-neutral shipping ensures your rolls arrive guilt-free. From recycled toilet paper to bamboo options, they’ve cornered the market on wiping sustainably—while keeping things lighthearted with their humor-packed branding.
When you choose WGAC, you’re not just stocking your bathroom; you’re making a statement about your commitment to sustainability. Plus, who wouldn’t want to giggle at their cheeky product names while saving the planet?
Why Recycled Toilet Paper?
WGAC’s 100% recycled toilet paper saves trees, reduces waste, and provides a sustainable, high-quality alternative to mainstream brands.

“But isn’t all toilet paper the same?” you might wonder while reaching for that plush roll. The answer is a resounding no. Most mainstream toilet paper is made from virgin trees—millions of them, chopped down just so we can flush them away. It’s a short-sighted process for something so fleeting. Enter WGAC’s 100% recycled toilet paper, a product designed to tackle deforestation without compromising your comfort.
Crafted from post-consumer recycled paper (think office paper and school supplies given a second life), these rolls are saving trees, reducing waste, and consuming less energy in production. That’s a win-win-win. The 3-ply design ensures it’s soft and strong, so you’re not sacrificing quality for sustainability. Each roll boasts a generous 400 sheets, ensuring they last longer, meaning fewer replacements, less packaging, and more savings over time.
Sure, it might feel a bit different from the feathery soft mainstream brands, but that’s the point—it’s better for the planet and just as good for your, ahem, backside. Plus, it’s biodegradable!
Sustainable Packaging That Stands Out
WGAC wraps its rolls in colorful, recyclable paper to maintain hygiene while ditching plastic, keeping sustainability front and center.

WGAC’s rolls don’t just do good—they look good. Each one comes wrapped in bright, fun patterns that bring a pop of color to your bathroom. But this isn’t just for show. The individual wrapping serves a purpose: keeping the rolls moisture-free and hygienic. WGAC opts for recyclable paper wrapping over plastic, further reducing its environmental footprint.
“But why not wrap them in six-packs?” you might ask. WGAC explains that individually wrapping the rolls uses about the same amount of paper weight-wise as bundling them in heavier-duty packaging. It’s a small trade-off to avoid plastic, which we can all agree has overstayed its welcome.
Pricing That Doesn’t Break the Bank
Affordable and subscription-friendly, WGAC’s recycled toilet paper offers great value while letting you save both money and the planet.
Sustainable products often come with a premium price tag, but WGAC manages to keep things reasonable. A one-time purchase costs $38 for 24 rolls or $60 for 48 rolls. Opting for a subscription, however, sweetens the deal. The subscription model lets you tailor deliveries to your household’s needs, ensuring you never run out while saving money in the process. It’s convenience, sustainability, and affordability rolled into one.
Final Thoughts: Flushing Away Guilt
Choosing WGAC’s 100% recycled toilet paper lets you make a positive impact on the environment and global sanitation efforts—one flush at a time.
WGAC’s 100% recycled toilet paper isn’t just about wiping clean—it’s about wiping responsibly. By choosing these rolls, you’re actively reducing deforestation, saving energy, and supporting global sanitation initiatives. Sure, it’s toilet paper, but it’s also a small, meaningful way to make a big difference.
So the next time you’re stocking your bathroom, ask yourself: do I want to be part of the problem or the solution? With Who Gives A Crap, the answer is clear. Flush responsibly, my friends. Your behind—and the planet—will thank you.






