When it comes to daily essentials, few products are as universally used—and universally overlooked—as toilet paper. We reach for it without a second thought, but the choices we make in that small moment can have a big impact on the environment. Enter Who Gives A Crap (WGAC), a brand that’s turning the toilet paper industry on its head. With their 100% bamboo premium rolls, they’ve set the standard for sustainable hygiene products—and yes, they genuinely give a crap about the planet.
Why does this matter? Because what we flush down the toilet shouldn’t mean flushing away our planet’s resources. WGAC’s bamboo toilet paper is not only kinder to the earth but also luxurious to the touch, proving that being eco-friendly doesn’t mean sacrificing quality.
About Who Gives A Crap
Who Gives A Crap combines humor, sustainability, and a mission to improve global sanitation, donating 50% of profits to life-saving water and toilet initiatives.
Who Gives A Crap is more than a company—it’s a movement. Born out of a mission to address the global sanitation crisis, WGAC is here to make the world a better place, one roll at a time. And they’re not all talk: 50% of their profits go directly to building toilets and improving water and sanitation systems in underserved communities.
Here’s a not-so-fun fact: around 2 billion people worldwide still lack access to toilets, contributing to preventable deaths and diseases. WGAC’s founders learned this grim reality and decided to act, raising over $12.5 million for sanitation projects to date. With certifications like B Corp™ and FSC, they’re also proving that sustainability isn’t a pipe dream but a business model.
But WGAC doesn’t just focus on doing good—they make their products feel good. Their humor-infused branding resonates with customers looking for thoughtful yet lighthearted choices. And let’s face it, if you’re buying toilet paper from a company called Who Gives A Crap, you’ve probably got a sense of humor too.
The Best Bamboo Toilet Paper
WGAC’s bamboo toilet paper is soft, strong, and sustainably sourced, offering a guilt-free wipe that helps reduce deforestation.
WGAC describes their 100% bamboo toilet paper as “fancy,” and for once, marketing jargon isn’t full of crap. These rolls are plush, strong, and made from renewable bamboo fibers that are biodegradable and septic-tank friendly. Bamboo, as it turns out, is a miracle crop—technically a grass, it grows like crazy without needing replanting, making it a sustainable alternative to traditional wood pulp.
Why bamboo? Every day, over 1 million trees are felled for toilet paper. WGAC’s bamboo rolls offer a guilt-free wipe, reducing deforestation with every flush. And while the texture might feel a little different from the tree-based brands you’re used to, it’s the kind of difference you’ll get behind.
Even better, WGAC sources bamboo from small farmers who grow it on the edges of their family plots. This means no industrial monocultures, no vast clearings of land, and a steady income for rural communities.
Packaging and Pricing
With recyclable, fun packaging and competitive pricing, WGAC’s double-length bamboo rolls offer value and convenience for conscious consumers.
WGAC’s individually wrapped rolls come dressed to impress with fun, colorful designs. While some may question the packaging, WGAC has a smart answer: wrapping each roll individually uses the same amount of material as bundling them in thicker paper, all while avoiding plastic. Plus, the packaging is recyclable, so it won’t clog up landfills.
At first glance, the price might raise an eyebrow—$25 for 12 rolls, $44 for 24, or $68 for 48. But each roll is double-length, with at least 370 sheets. When you compare the cost per sheet rather than per roll, WGAC competes directly with supermarket brands. And if you subscribe, you save even more while getting toilet paper delivered to your door at intervals tailored to your household size. Talk about roll-model efficiency.
Impact: Giving a Crap
Every purchase of WGAC toilet paper supports clean water projects, reduces waste-related emissions, and helps create a more sustainable and equitable world.
WGAC doesn’t just make sustainable toilet paper—they make an impact. By donating 50% of profits, they’ve funded clean water and sanitation projects around the world, giving over 845,000 people access to improved WASH (Water, Sanitation, and Hygiene) services in 2023 alone.
Proper sanitation isn’t just a health issue; it’s a social and environmental one. Lack of toilets disproportionately affects women and girls, often putting their safety and education at risk. And untreated waste is a huge contributor to methane emissions, which drive climate change.
WGAC also walks the sustainability talk. They’ve partnered with renewable energy suppliers, use electric vehicles for delivery, and offset shipping emissions through carbon-neutral programs. Every roll of bamboo toilet paper you use helps reduce deforestation, greenhouse gas emissions, and social inequities. Who knew wiping could be so revolutionary?
Final Thoughts
Choosing WGAC bamboo toilet paper means upgrading your hygiene routine while contributing to environmental conservation and global sanitation efforts.
Toilet paper might not be glamorous, but Who Gives A Crap makes it extraordinary. Their 100% bamboo premium rolls deliver on all fronts: comfort, sustainability, and social impact. By choosing WGAC, you’re not just upgrading your bathroom game—you’re helping save trees, support small farmers, and provide life-changing sanitation to those in need.
So, the next time nature calls, answer it with WGAC’s bamboo toilet paper. Because when you give a crap about what you flush, the world is a cleaner, greener, and better place.
